# Subversive Ventures

Upstream, fractional intervention for organisations where activity outpaces meaning.

## What We Do
We tune the business engine. Most organisations have capable people and coherent parts—the engine runs, it just doesn't produce useful work. We align three systems so execution compounds instead of cancelling itself out.

## Core Systems
- **Attention**: Point it at signal, not proxies
- **Context**: Decisions that compound, not conflict  
- **Narrative**: What you say matches what you ship

## When to Call
- Shipping without impact: Releases go out, but sales, ops, and customers barely notice
- Strategy is a slideshow: Deck updates quarterly, roadmap updates weekly—they're not the same document
- Misalignment becomes normal: Teams develop workarounds for contradictions nobody owns
- New tech as theatre: Pilots and demos, but little changes in the P&L or customer experience

## How This Works in Practice

### Narrative & Context
Make the story executable. Surface the real promise, constraints, and trade-offs so roadmaps become defendable sequences, not wish lists.

### Technical Reality
Make the system tell the truth. Trace where complexity hides, then simplify. Less confusion, fewer brittle dependencies, more reliable delivery.

### Commercial Proof
Prove demand before you build. Test the offer and narrative in market before committing to production. Sometimes the smallest prototype is a spreadsheet, a landing page, and a phone call.

## What Actually Happens

### 01 - The Diagnosis
Map the system as it behaves: incentives, handoffs, decisions, and the story the organisation acts out. Not org charts. Not aspirations.
**Outcome**: The misalignment named.

### 02 - The Reset
Change the few things that change everything: what stops, what gets owned, what gets measured, and what gets built next.
**Outcome**: Decisions that hold under pressure.

### 03 - The Handover
Leave you with coherent narrative, decision rules, and a roadmap you can defend—so the organisation stays aligned after we step back.
**Outcome**: Coherence without us in the room.

## Where This Applies
Not general IT support. We work where capability exists but coherence doesn't—where the organisation is busy, yet nothing meaningful improves. AI, automation, frontier tech, business strategy, operations, and projects that keep getting "reshapen" because the definition of done keeps moving.

## Engagement Economics
Fixed cost, not time & materials. Discounts for longer commitments (up to 10% for Enterprise, 25% for SME, 20% for Startup). Fractional engagement means upstream leverage at high-trust moments, not interim cover.

## Tools & Intelligence
Diagnostic tools released without charge. If these reveal nothing uncomfortable, you probably don't need us.

- The Skunkworks Protocol
- The 'Edge-Ready' Audit  
- Fractional vs. Full-Time Decision Matrix
- The Assumption Ledger
- The Decision Path
- The Counterfactual Test

## Key Pages
- [Home](/) - Core positioning and diagnosis
- [About](/about) - Founder context and philosophy
- [Insights](/blog) - Field notes on product judgment, technology choices, and organisational chaos
- [Full Context](/llms-full.txt) - Complete site content index

## Contact
Find out if you're wrong. Forty-five minutes to map the blockage. Confidential, no sales theatre.
- [Email](mailto:hello@subversive.ventures)  
- [Schedule](https://calendly.com/hello-wearesubversive/working-session)
- Phone: +44 (0) 1392 535 900